BFS finance presents itself as future-focussed with a personal touch, thanks to its new brand identity
Gütersloh, 01 October 2022 – As of today, BFS finance GmbH presents itself in a new look and feel. The fresh corporate design, the revised logo and the relaunch of the website represent a fundamental visual modernisation. With it, the company from the German city of Gütersloh underpins its image as an impulse generator and future-centric financial services provider.
The makeover was preceded by an exciting planning and development process, as well as an intensive examination of the company’s own brand identity. With this redesign, BFS finance is making a strong statement in the market and presenting itself in a uniform, independent and contemporary manner across all channels.
The imagery and colour scheme exude humanity, team spirit and optimism. The new website offers customers all relevant services, information and news in a clear, easy-to-understand and visually appealing way.
Despite the visual change, BFS finance is as passionate as ever about innovative financial solutions that manage financial flows efficiently and provide clients with greater liquidity, time and entrepreneurial freedom.
BFS finance is one of the largest bank-independent financial service providers. With 60 years of factoring experience, the highest level of digital expertise and corporate strength, the Bertelsmann company is instrumental in accelerating and securing the flow of funds for more than 5,000 customers.